SNAPSHOT: WZZK-FM Listen Live
 | Name: WZZK FM Format: Country Market: Birmingham, AL Frequency: 104.7 MHz |
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“Radio has definitely given us the most bang out of every media avenue we have done. “ Roxanne Sales Manager DR Horton
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| The Challenge | DR Horton Home Builders was looking for a new creative way to sell homes in a down economy. |
| The Resource | We used a Thursday –Sunday schedule to get people while they are out looking for new homes across 104.7 WZZK, New Country 97.3 & 106.9 The Eagle and each station's respective website. We utilized a gateway ad to showcase the model home and give people a good visual of the quality homes from DR Horton. |
| The Idea | Using comical ads targeting renters and first time homebuyers and offering great incentives like refrigerators and side by side washer and dryer. |
| The Results | Several homes were sold within the first couple of weekends. |
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