SNAPSHOT: WNCB-FM Listen Live
 | Name: 97.3 The Buck Format: Country Market: Birmingham, AL Frequency: 97.3 MHz |
view allSUCCESS STORIES
 | “People come in all the time saying they heard the ad on the radio.” Janet Holcomb Owner Fitting Touch |
| The Challenge | The Fitting Touch was looking to increase the number of new clients. |
| The Resource | The Fitting Touch ran advertisements on WNCB and Lisa Mason Endorsements on WBPT two weeks out of the month. |
| The Idea | The idea was to use a special incentive in the radio ads, 20% off for new clients who mention the radio commercial to entice new clients. |
| The Results | Client has seen an increase in new clients so much so that they have signed on for the rest of the year. |
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